Vol. 2 (2023): Diginomics

View Vol. 2 (2023): Diginomics
Published: 2023-01-01

Original

  • Digital business strategy for the formulation and evaluation of an investment project

    Yorlis Josefina Mora de Montero , Luis Alfredo Figuera Lara (Author)
    69
    DOI: https://doi.org/10.56294/digi202369

  • Digital marketing and the purchase decision process in customers of the company Mi dulce Grazia

    Daisy Lilith Saldaña Ríos , Ángel Cárdenas García (Author)
    51
    DOI: https://doi.org/10.56294/digi202351

  • Instagram influencers and their contribution to consumer purchasing motivations in Latin America

    Juan Cruz Arocena , Javier Romero (Author)
    57
    DOI: https://doi.org/10.56294/digi202357

  • Email marketing as a strategic tool in digital competitiveness

    Marcos Pedrol, Javier Romero (Author)
    78
    DOI: https://doi.org/10.56294/digi202378

Review

  • Innovation and Strategic Planning for Digital Investment Projects

    Yorlis Josefina Mora de Montero , Luis Alfredo Figuera Lara (Author)
    54
    DOI: https://doi.org/10.56294/digi202354

  • Omnichannel retailing as a strategic necessity

    Matias Chiavelli (Author)
    61
    DOI: https://doi.org/10.56294/digi202361

Short communications

  • Digital strategies and their impact on consumer behavior in Tarapoto

    Daisy Lilith Saldaña Ríos , Ángel Cárdenas García (Author)
    63
    DOI: https://doi.org/10.56294/digi202363