About the Journal

Aim:

Diginomics is an international, peer-reviewed journal dedicated to the advancement of knowledge and critical thinking in the fields of Digital Business and related disciplines. The journal aims to explore the transformative impact of digital technologies on business models, economic structures, and organizational practices. It fosters interdisciplinary dialogue between areas such as business strategy, digital innovation, data science, information systems, fintech, e-commerce, and digital entrepreneurship. Diginomics seeks to bridge academia and industry by publishing high-quality contributions that address both theoretical developments and practical applications in the evolving digital economy.

Scope:

Diginomics welcomes original research articles, theoretical and empirical studies, case studies, and critical reviews on topics including, but not limited to:

  • Digital Business Models and Strategy: Analyses of platform economies, digital ecosystems, and the strategic integration of digital technologies in organizations.

  • E-Commerce and Online Consumer Behavior: Studies on digital marketplaces, user experience, omnichannel strategies, and the evolution of consumer behavior in digital contexts.

  • Fintech and Digital Finance: Research on blockchain, cryptocurrencies, mobile banking, and financial innovations driven by digital transformation.

  • Digital Marketing and Analytics: Insights into SEO/SEM, social media strategies, influencer marketing, web analytics, and data-driven decision-making.

  • Artificial Intelligence and Data Science in Business: Applications of AI, machine learning, big data, and predictive analytics for business intelligence and operational efficiency.

  • Cybersecurity and Digital Ethics: Examination of digital risk management, privacy issues, regulatory frameworks, and ethical challenges in digital business environments.

  • Entrepreneurship and Startups in the Digital Age: Case studies and research on digital venture creation, innovation ecosystems, and startup scalability.

  • Digital Transformation and Organizational Change: Investigations into change management, agile methodologies, and the digital readiness of firms and institutions.

  • Sustainable and Inclusive Digital Innovation: Exploring how digital technologies contribute to sustainability, equity, and inclusive economic development.