Impact of creating an online store to market organic products
DOI:
https://doi.org/10.56294/digi2025212Keywords:
E-commerce, Organic products, Digital marketing, Sustainability, Consumer behaviorAbstract
Introduction: to define digital marketing as an adaptive and technological process through which companies create, communicate, deliver, and maintain value with their customers.
Objective: to determine the impact of creating an online store to market organic products.
Method: an observational, descriptive, and cross-sectional study was conducted. The population consisted of environmentally conscious individuals interested in improving their health and that of the planet through their purchasing decisions. A simple random sampling method was used with 115 people who were sent a questionnaire to determine how frequently they consume organic foods.
Results: 83 % of respondents frequently consume nuts, 98 % are motivated by the quality and benefits of consuming nuts, 42 % of respondents set aside $10 monthly, educational videos are preferred by 59 %, 40 % prefer to buy by the pound, and 75 % of respondents agree to receive promotions and offers via WhatsApp.
Conclusions: the creation of an online store for the sale of organic products in Ecuador is part of a context of market expansion and alignment with global trends in healthy and sustainable consumption.
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Copyright (c) 2025 Susgein Julissa Miranda Cansing, Eliany Judith Torres Barraza, Martha Rosario Silva Cuastuza, Jenrry Fredy Chávez-Arizala (Author)
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