Assertive communication and human talent management to strengthen the digital organizational climate
DOI:
https://doi.org/10.56294/digi2025179Keywords:
Assertive communication, organizational climate, human talent management, digital transformation, leadership, workplace well-beingAbstract
Introduction:
The digital transformation of organizations has redefined internal communication and leadership practices, requiring a reassessment of how assertive communication influences organizational climate. This study analyzes the relationship between assertive communication and organizational climate within digitally mediated work environments, emphasizing the strategic role of human talent management in this context.
Methods:
A critical literature review was conducted, focusing on empirical and theoretical contributions published between 2020 and 2024. The analysis prioritized 22 studies addressing communication practices, organizational climate, and leadership in organizations undergoing digital transformation.
Results:
Findings indicate that assertive communication positively influences organizational climate by promoting clarity, mutual respect, psychological safety, and effective collaboration—especially in remote and hybrid environments. Assertiveness, when exercised through inclusive and transparent leadership, helps reduce tensions, enhance role clarity, and strengthen team cohesion, even in geographically dispersed or culturally diverse contexts.
Conclusions:
Assertive communication emerges as a key relational competence that supports organizational adaptation to digital change. However, its full potential is often limited by hierarchical cultures and insufficient communication training. Integrating assertive communication into human talent development strategies can improve workplace well-being, increase employee satisfaction, and sustain collaborative climates under conditions of technological disruption.
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