Open innovation as a strategic driver in Santex's digital transformation

Abstract

This paper presented a proposal for implementing open innovation at the technology company Santex, with the aim of incorporating artificial intelligence solutions into the Engage product belonging to its client Temenos. The proposal was structured around the open innovation paradigm developed by Chesbrough, which proposed the possibility of integrating external knowledge into an organization's internal processes. Particular consideration was given to the “outside-in” flow, which allowed Santex to benefit from the specialized knowledge of the startup Rocking Data.
The research included a theoretical review of the types of open innovation, its activities, and the steps necessary to execute successful collaborative processes, such as the selection of strategic partners, the organization of the alliance, project management, and the evaluation of results. The associated risks were also analyzed, such as asymmetries in the relationships between corporations and startups, intellectual property conflicts, and the difficulty of aligning incentives. Through this experience, it was concluded that open innovation represented a strategic tool for Santex to accelerate the digital transformation of its solutions, improve its competitiveness, and adapt to market changes. The key lay in designing a structured, participatory process with institutional support that promoted a culture of collaboration and continuous learning among all stakeholders.